I DON'T CARE
Celebrating Hispanic Heritage Month, Latin American Art Pavilion presents the pop art exhibition “I DON’T CARE” as an interpretive exhibition of contemporary Latin American art in the face of an avant-garde trend such as Pop Art. The appropriation of its conceptual and formal bases served to express Latin American realities from various themes, one of them being the comic book. Examples are the works of Luis Cabrera and Mariano Lirman. In other cases, Pop Art and its “Celebrity” theme is expressed from the audiovisual approach (television and cinema) through rock as a musical genre that allowed, through its loud sound and its letters of denunciations, the protest and disagreement of the Latin American society. In contrast, the feminine sensuality of Marilyn Monroe, as a sexual and frivolous symbol of the social positioning of women. Examples are the works of Julio Molinas, Sami AKL and Micky Goldstein. The collage as a technique of mixing images and materials was showcased in pop art and Juan Vasco appropriates this to start from the acrylic pigment and the predominant color red in his work, to gather pieces of a light and trivial reality of the couple – understood between man and woman-, present in the society. The repetition of the image is a very recurring characteristic in pop art and Teo Beceiro supports his work in it to create the series Felicidad and establish a dialogue with the viewer about the concept of being happy, playing with repetition as a recurring idea of the own everyday concept that we make for our life. Marcela Solana also appropriates the repetition of the image, but this time individualizing one of them with the purpose of breaking the pattern to emphasize the differentiating element.
Anne Brunet, French artist invited to the exhibition and exponent of Surrealism Pop or Lowbrow, explores through digital art the centers of the energy system of the human body or Chakras to explore the meanings of each image with a poetic sense from a personal vision.
We can then affirm that pop art was and continues to be present in contemporary Latin American art, it has known how to drink from its techniques based on carefreeness, criticism from humor, freedom in forms and materials to contextualize them to each reality of the societies in the Latin American hemisphere.
Arts Professional | Curator
Oct 1, 2021